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Advertise with us

What we sell, what we refuse to sell, and where the wall between the two sits.

Bolverk Games reaches readers who follow World of Warcraft, Blizzard, Twitch, streamers, Fortnite, esports and live streaming closely enough to read about them on a weekday. If that is your audience, we would like to hear from you: [email protected].

What we sell

  • Display placements on article and section pages.
  • A single clearly-marked sponsor slot in The Respawn, our weekly newsletter.
  • Clearly-labelled sponsored content, published outside the news feed, marked as sponsored in the headline, the byline and the URL, and excluded from our news sitemap.

What we do not sell — at any price

  • Paid links inside editorial articles, and paid link insertions into existing articles.
  • Guest posts with embedded commercial links.
  • Coverage, review scores, favourable framing, or the removal of an unfavourable article.
  • Anything that would make it unclear to a reader whether they are reading editorial or an advert.

These are not negotiating positions. If your email is about buying a link, you can save the follow-up.

How editorial and advertising are separated

Advertisers have no visibility of, or influence over, editorial planning, and see nothing before publication. Being an advertiser earns no protection from coverage — including critical coverage. This is set out in our ethics policy and it applies without exception.

Technical

We do not run advertising cookies or third-party trackers on this site, and we are not going to start. Placements are served without profiling readers. See our cookie policy.

Get in touch

Email [email protected] with what you are trying to reach and when. We will send current placements and rates. Ownership and invoicing details are shown in the footer and travel with any proposal.

Last reviewed .